Technet: Daily Crunch - Facebook escalates Apple criticism

Wednesday, December 16, 2020

Daily Crunch - Facebook escalates Apple criticism

The big story: Facebook escalates Apple criticism

Facebook took a big swing at Apple’s upcoming app tracking restrictions today with full-page ads in the print editions of The New York Times, The Wall Street Journal and The Washington Post that argued the social networking giant is “standing up to Apple for small businesses everywhere.”

In other words, while Facebook will obviously be affected by Apple’s change (apps will have to ask users for permission before it can track their IDFA identifier, which will presumably lead to a steep drop in ad targeting), the company said that small businesses relying on targeted ad campaigns will be hurt even more.

And while the two campaigns are very different, it’s worth noting that another initiative against Apple is also gaining steam, with major U.S. news publishers joining the Coalition for App Fairness, a group fighting app store fees.

The big story: Facebook escalates Apple criticism image

Image Credits: Muhammed Selim Korkutata/Anadolu Agency / Getty Images (Image has been modified)

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